Our Mission & Values

VENUS is on a mission to empower every woman to embrace her inner goddess, whatever the occasion. The following pillars are the very core of our brand and inspire every stitch of what we do.

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  Destination VENUS

  VENUS is the destination for bold, unique apparel. Our offering is versatile, feminine and abundant with both standout and core styles appropriate for any destination. From timeless swim separates to chic fashion pieces to daring lingerie, we strive to provide unmatched fit and quality at a value to elevate the everyday.

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  Embrace Your Inner Goddess

  Because we believe that fashion is the truest form of self-expression, VENUS empowers every woman to embrace her inner goddess. With size offerings from 2-24 and a focus on fit and quality, we strive to design flattering styles that inspire confidence. No matter the destination, we enable you to shine brighter than anyone else in the room, and feel that way, too.

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  Originators of Swim Separates

  Founded in 1982 in Jacksonville, Florida, VENUS' heritage is rooted in swimwear. Unconventional beginnings designing posing suits for bodybuilding competitors led our founders to sell bikini tops and bottoms separately to fit their unique measurements. Women who were not bodybuilders began buying VENUS suits, revealing that we were the only retailer whose swimwear allowed women to find their perfect fit. Customers could mix-and-match tops and bottoms to choose their most flattering pairing, making VENUS the originators of swim separates.

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  VENUS Cares

  Sustainability is in our DNA. We're committed to socially- and environmentally-responsible business practices that positively impact both people and the planet.

  Our core swim solids are designed with recycled fabrics crafted from repurposed pre- and post-consumer materials, assuring that these suits have a reduced environmental footprint. By using recycled fibers, we conserve natural resources, reduce the use of chemicals and emit fewer carbon emissions in the production process.

  From our swimwear made of recycled materials to the solar energy that powers our headquarters, we're actively working to integrate efficient resources throughout the production of our products.

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  Why Shop With VENUS?

  VENUS empowers every woman to embrace her inner goddess. Our styles are head turning and on trend, offering a wide variety of unique apparel for every moment of your life. Ranging from sizes 2-24 and swim bra-size measurements up to a G cup, our assortment is suited for every body and ready to take you places.

Venus History

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  1980s

  1982: Daryle Scott forms Titan Bodybuilding, Inc., selling posing suits for male bodybuilders. He eventually expands the assortment to include women's posing suits, introducing bikini tops and bottoms sold separately to fit the unique measurements of competitors. This is the first time swim separates are available on the market, allowing ALL women, not just bodybuilders, to create their perfect bikini.

  1983: Workout apparel is added to the Titan line under the name VENUS Fashion.

  Late 1980s: VENUS items sold so well, the team decides to drop Titan entirely and become VENUS Swimwear

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  1990s

  1999: Growing from magazine ads and catalogs, VENUS appears online as VenusSwimwear.com until 2006, when we purchased the domain for Venus.com.

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  2000s

  2004: VENUS begins its own apparel line with in-house buyers and designers whereas in the past, it came from outside partnerships.

  2009: Bonprix buys VENUS Swimwear and we officially become VENUS Fashion, Inc., the brand you know and love today!

  2010: We first meet the Goddess bikini that instantly becomes our #1 seller when 40,000 bikinis are sold, accounting for $2 million in sales in 2010 alone!

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  Today

  VENUS continues to grow with a wider product assortment, improvements to our building, an expanded social media presence and so much more.

A Letter From Our CEO

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  “Since the beginning of my career, I aspired to be in a position to help others bring out the best of themselves. Joining VENUS was a full circle moment as it’s our brand mission to enable every woman to express her inner goddess. No matter the occasion (and we know there are many of them in your busy lives!), we’re here to outfit you with styles that ensure you look just as confident as you feel...and at a price point you’ll love. You can trust that when you shop VENUS you’ll find curated pieces at affordable prices without sacrificing quality, fit or design—we think you can, and should, have it all! Elevating our products in turn elevates our customers and with that as our goal, each piece we create has you in mind. Style seekers, we’re here for you from vacation to occasion and everywhere in between. Thank you for allowing VENUS to be your style destination!"

  - Laura Bollier, CEO

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  Why Shop With VENUS?

  VENUS empowers every woman to embrace her inner goddess. Our styles are head turning and on trend, offering a wide variety of unique apparel for every moment of your life. Ranging from sizes 2-24 and swim bra-size measurements up to a G cup, our assortment is suited for every body and ready to take you places.